Monday, July 12, 2010

Boost 'em in the Back Seat website

Are you in need of free, empirically supported, and easily accessible booster seat education materials? As a fellow child health professional, I wanted to let you know about our new nonprofit Boost 'em in the Back Seat website at You may already be familiar with the 6-minute Boost 'em in the Back Seat video, which is available for free and easy download (or streaming, if you prefer) on the site. The video includes high-threat content that evokes a sense of vulnerability to motor vehicle hazards, as well as high-efficacy content that provides caregivers with the confidence and knowledge to protect one's family from motor vehicle risks. Evaluation research has shown the video-intervention to significantly increase child passenger safety knowledge, risk-reduction attitudes, perceptions of fear and efficacy, and observed booster seat use. Also on the website are free 30-second PSAs, downloadable resources, and parent education pages, all of which are available for use in your work to keep children safe.
Kelli England Will, Ph.D. and the rest of our team at EVMS

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