Wednesday, March 31, 2010

WEBINAR: Communications Made Easy – Creating Social Marketing Messages That Work

May 4, 2010 at 9:00am PST/12:00pm EST

This webinar discusses how to design messages that resonate and motivate. We’ll talk about how to grab your audience’s attention and make them want to take action. Using elements of behavior change, branding and social marketing, you’ll come out with models for ways to focus and frame your program’s messages.

Pre-register at

Searching for Citizenship Summit

On Saturday, April 10th, the Hampton Roads Center for Civic Engagement (HRCCE) will host the 2nd annual civic engagement summit, Searching for Citizenship. Admission is free and open to all, but seating is limited. Please visit the HRCCE website to register online:
WHRO, the Future of Hampton Roads, the Hampton Roads Partnership, and The Planning Council will once again partner with the HRCCE to engage participants in considering the role of citizens in the hard policy and budget decisions that affect their lives.
Two nationally-known speakers with deep ties to Hampton Roads will set the context for interactive sessions. Bob O'Neill was widely recognized for his "reinvention" of the government of Hampton as city manager from 1984 to 1997. He is currently executive director of the International City/County Management Association (ICMA), a membership organization dedicated to creating excellence in local government through professional management.
Bill Schneider was born in Portsmouth and attended Wilson High School. He is one of the country's foremost political analysts, having been CNN's senior political analyst from 1990 to 2009. Bill is Hirst Professor of Public Policy at George Mason University and Distinguished Senior Fellow and Resident Scholar at Third Way, a Washington think tank. He is also a contributing editor to National Journal and The Atlantic Monthly. Bill has been labeled "the Aristotle of American politics" by The Boston Globe.
The first summit in April 2009 included small-group dialogues which focused on how to improve the way citizens communicate and engage with their elected officials in Hampton Roads. The HRCCE Information and Communication Team grew out of those discussions and the team has continued to meet over the past year. On April 10th, team members will present their recommendations for how to improve public-decision-making for all parties.
In the words of Thomas Jefferson, “The government is the strongest of which every man feels himself a part.” Please join us as we bring together citizens serving as elected or appointed officials and other members of the public to build relationships, increase mutual understanding and strengthen public decision making for the future of our democracy.

2nd Annual Civic Engagement Summit
Searching for Citizenship
Saturday, April 10, 2010
9:00 a.m. – 12:30 p.m.
Hampton Roads Convention Center
1610 Coliseum Drive
Hampton, VA

Friday, March 19, 2010

SAVE THE DATE! Asthma Conference

The American Lung Association (ALA) of DC, DC Control Asthma Now (DC CAN), the Maryland Asthma Control Program (MACP) and the Virginia Asthma Control Project (VACP) have partnered to address the burden of asthma within the National Capital region. This partnership provides a unified effort in addressing asthma in numerous jurisdictions, in which geographical boundaries are shared. Joint surveillance and programmatic activities by DC CAN, MACP and VACP will allow for the greatest reach to those affected by asthma where they live, work and play.
To further this partnership, ALA of DC, DC CAN, MACP and VACP will jointly sponsor a one day conference to address many of these issues. This regional asthma conference during Asthma Awareness Month in May 2010 will enable regional asthma stakeholders to come together and establish priorities for reducing the burden of asthma within the National Capital region. The conference will provide an opportunity for stakeholders to understand the issues associated with asthma in Washington, DC, Maryland and Virginia, while brainstorming how efforts can jointly create a solution. Topics that will be discussed include provider education, healthy homes and asthma educational outreach efforts. Virginia Asthma Coalition

Monday, March 15, 2010

HealthierUS School Challenge

HealthierUS School ChallengeRecognizing Excellence in Nutrition and Physical Activity
The HealthierUS School Challenge (HUSSC) was established to recognize schools that are creating healthier school environments through their promotion of good nutrition and physical activity. Four levels of superior performance are awarded: Bronze, Silver, Gold, and Gold of Distinction.
How It Works To be certified as a HUSSC School, a school must:
be enrolled as a Team Nutrition School offer reimbursable lunches that demonstrate healthy menu planning practices and principles of the Dietary Guidelines for Americans and that meet USDA nutrition standards provide nutrition education to students provide students with physical education and the opportunity for physical activity maintain an Average Daily Participation of school enrollment for reimbursable lunches adhere to guidelines established by FNS for foods served/sold in schools outside the National School Lunch Program.
Take the Challenge!
Step One: Review these HUSSC resources to assist you in completing your application:
Criteria for HUSSC Awards Criteria for Elementary Schools Criteria for Secondary Schools Comparison Criteria for All Schools
Fact Sheets for Healthier School Meals
Frequently Asked Questions
Guidance on Vegetables, Dry Beans and Peas
HealthierUS School Vision
Tips for States
Whole Grains Resource
Step Two: Convene a review panel.
Step Three: Complete and print the online application.
Step Four: Obtain the required signatures.
Step Five: Send the completed application to your state agency.
Award-winning schools are recognized with a framed certificate and award banner from USDA to showcase their achievement in the community. HUSSC schools also receive national recognition by being listed on the Team Nutrition Web site. Awards are certified for 4 years from the date of approval.

NRTC - 12 week course

The National Respiratory Training Center is sponsoring its 12 week distance learning Asthma Assessment and Management Course which will begin May 7, 2010 and ends July 30, 2010 with study days in Norfolk, VA..

The course covers (1) Asthma facts (2) What is Asthma and who gets it (3) Physiology of the respiratory tract (4) The mechanisms of Asthma (5) Initial assessment and diagnosis of Asthma and classification of severity (6) Controlling the things that make Asthma worse (7) Asthma medications and devices (8) Managing Asthma over time (9) Management of special populations and special situations (10) Patient education to promote self-management and (11) Spirometry.

Continuing education credits are provided for Nurse Practitioners (24.8 + 13.9 pharmacology AANP) Physician Assistants (11.5 AAPA), Respiratory Therapists (22.5 AARC) and Nurses (49.8 CA BRN - applicable nationally) and recently added Pediatric Nurse Practitioners (24.8 + 13.9 pharmacology NAPNAP)

Weeks 1-6 are for home study with the materials that are mailed to each student. During week 6 there are 2 on-site course study days on June 18-19, 2010, at the Eastern VA Medical School, Dept of Pediatrics, Norfolk, VA and will be taught by our NRTC certified trainer Karen Rance. Weeks 7 - 12 are for more home study and to complete final projects.

Scholarships have been secured and the cost of the course is $150. The cost without scholarships would be $595.

Contact Cynthia Collins-Odoms at for more information or questions, or visit the NRTC web site .

Graduates are prepared to provide excellent patient care. Many course graduates choose to become nationally certified by taking the National Asthma Educator Certification Exam. The course also includes sample AE-C type questions.

Friday, March 12, 2010

Cover the Uninsured Updates!

Get involved in Cover the Uninsured Week (March 14-20) and join hundreds of other Americans working to help make health coverage for the uninsured a top priority. Here are a few ways you can get involved:
Distribute information about available low-cost and free health coverage programs to uninsured individuals and families.
Host a health or enrollment fair (pdf) to connect uninsured and underinsured community members with needed services.
Reach out to the media (pdf) by writing a letter to the editor or op-ed about Cover the Uninsured Week.
Follow Cover the Uninsured on Twitter.
Register Your EventTell your community what you are doing and build attendance by registering your events on the Web site. If you are planning an event, take a look at the Cover the Uninsured events policy.Free Materials AvailableBookmarks, stickers and information cards are available in both English and Spanish. Great as handouts at events, these materials help spread the word about Cover the Uninsured and the importance of finding solutions for America’s uninsured. Place your order today. Thank you for supporting Cover the Uninsured Week. Let's Get America Covered!